I never thought this would happen to me.
One of the stars of BBC’s Apprentice looked at my LinkedIn profile.
Did he try and build a quality relationship?
No, he did something unbelievably stupid. He took my email address and spammed me.
Not only did he spam me, but the email above that he sent was truly awful.
I don’t believe in shaming people, so I’ve blocked his identity. I do believe in learning from mistakes and empowering people to sell better.
If someone gets to the final of BBC’s The Apprentice - which is actually quite impressive - and they're awful at sales, that shows how much people struggle with selling.
So how do you sell better on LinkedIn? As someone who has rebuilt their business after the horrors of divorce and isolation of lockdown – and then been awarded LinkedIn Top Voice in Sales by LinkedIn HQ, I have valuable insight that will help.