How To Sell When Times Are Tough
Is it still ethical to sell if people have no money?
Should targets be lowered?
How do you deal with mindset when the world is a mess?
Should you be on social media all day?
Why are clients taking so long to make decisions?
These are the biggest questions people are asking me right now.
So how do you deal with all this?
1. Create a Vision Board.
This is vital for focus and reducing overwhelm. Put together a list of images from the past that you’re proud of and a list of images from the future you want to achieve. This should be personal and business goals. I have friends, family, charity work, holidays and business.
2. Develop soft skills
Listening, kindness, vulnerability, asking questions and trying to understand how things work. Soft skills are more important than hard skills.
3. Emotional Intelligence.
It’s not what happens, it’s how you react. In the course of a business day you can be interrupted, deal with a frustrated client, have them make unreasonable requests and of course, ask for discounts. The biggest mistakes people make are reacting to this by being defensive, raising your voice slightly higher, speaking faster and displaying awkward body language.
When someone asks for a discount, ask if they understand all the benefits they’ll be getting and mention those benefits again. If they say you’re too expensive, ask compared to whom.
If you immediately start defending yourself, you lose the deal. Now is not the time to talk about why you’re great. It’s time to ask better questions and undercover what the client hasn’t told you. Another reason why soft skills are so important.
Check out my 52 page ebook, How To Sell When Times Are Tough, to cope better with tough times.
4. Self Care
This is vital for your mental health, physical health and wellbeing. Get a blank notepad and write down 5 things every day you’re grateful for, this is especially important after a tough day. Better known as journaling or a gratitude journal, it makes you appreciate what’s important and reduced the negativity.
😄 Buy yourself something every week for under £10, approx. $12. It always gives you something to look forward to.
❤️️ Do charity work, it’s one of the best way to feel good. If you can’t give money, give your expertise.
🥳️ Do something new and exciting in 2023
💪 When times are tough, the worst thing you can do is hold back. Successful people invest in themselves and move forward, regardless of the time of the year or the state of the economy. It took me many years to stop following the crowd of mediocrity. Don’t be like everybody else or you will fail.
What exciting new skills can you develop and what new ways you can do business?
