Sell with integrity, confidence and ease

You don’t need to hustle or hack the system to make sales. In fact, I strongly advise that you do NOT look for a quick fix to your sales problems.

Your frustrations with selling are a thing of the past

You’re confident, in control, and have the proper techniques at your fingertips. You walk into sales meetings or show up on LinkedIn feeling fully prepared with a strategy that works. Seeing that look of satisfaction on your client’s face when you deliver a solution that genuinely meets their needs —fills you with joy. Your business is thriving, and you have a deep sense of relief from not worrying about where your next customer is coming from. You’re not just making a living, but genuinely making a difference.

This isn’t just a dream —with the proper guidance and determination, this can be your reality.

“Tell me, how is this all possible, Niraj?!”

I’ve spent my entire career in sales. My journey has taken me across the globe, from large corporate organisations to my own small business, and beyond. Now, I’m here to help you transform your opinion of sales. Because the thing is, it’s not about pushing a product. It’s about building relationships to help you get the sales results you want.

I focus on helping you understand that, in one way or another, we’re all in sales. Through my books, coaching, interactive training sessions and online course, I’ll help you apply effective sales and LinkedIn strategies to fuel tangible business growth.

Niraj Kapur

LinkedIn Top Voice, Author, International Speaker and TEDx speaker

Before starting my own business in 2020, I worked in corporate sales in London for twenty-five years. Throughout my sales journey, I’ve trained large organisations like Barclays, Sainsbury’s and over 450 SMEs, solopreneurs and startups. And taken to the stage at several international speaking events on sales and LinkedIn topics.

But my life hasn’t always been about successful corporate sales strategies…

Born and raised in Northern Ireland to Indian parents, my background is a little different from most, and my story has also, at times, been one of non-stop failure.

After a difficult divorce in 2019, I started my life again from ground zero. But even then, the road wasn’t easy, navigating my way through countless setbacks in my personal and professional life.

Niraj Kapur looking at the camera

Amazon’s Top 100 was a turning point

Looking back, publishing Everybody Works In Sales was a pivotal moment in my story. You see, this book wasn’t about facts and figures that people quickly forget. Instead, it was my life story, a raw and real testament to the harsh realities of the business world. It resonated with many, landing on the Amazon Top 100 on thirty occasions. My subsequent books made their mark too, offering tangible strategies for business growth and sales.

Turning my life around

But my journey didn’t stop at authoring books. I’ve found my calling in helping others through the world of sales. Because sales isn’t about pushing, it’s about understanding your client’s needs, overcoming objections ethically, delivering exceptional customer service —then overdelivering.

I’ve become a LinkedIn Top Voice, a TEDx speaker, and a Keynote speaker, but most importantly, I’m a coach and mentor. I am here to hold you accountable, to transform your negative mindsets, to advise you during challenging times, to improve your access to hard-to-reach customers, and to push you harder than you would ever push yourself.

Turning your business around

My mission is to help you grow your business and make more money. Because, in the end, it’s not just about how much you know. It’s about how much action you take. It’s about learning AND implementing.

Take care,


Want to know more?

I love nothing more than chatting with like-minded business owners. If you want to learn more about my services and how I can help you, book a 30-minute chat now.