People who say you’ve done great work make the business process easier and quicker. Testimonials give you extra branding, awareness and credibility.
You’re missing out on revenue without testimonials on your website and updated LinkedIn recommendations.
The best time to ask is not when you deliver what you promise – that’s your job. It’s when you overdeliver for the customer. So how do you ask for a testimonial?
Ask the client what it was like working with you. Did you overdeliver? What results did you get?
Take notes, send that to them in an email or LinkedIn recommendation and ask them to approve. Sometimes they will tweak it in their own words and send it back. Many people don’t know how to write testimonials, so make life easier and write it for them. They will usually make changes and that’s okay.
Testimonials look good on your website and social media platforms and often help in winning pitches.